A semester has just ended. Although there are always things that can be better it was a good semester. I had a discussion at lunch with Brian Memmott, a faculty colleague, about typography. My mantra for this semester has been, “Invite the reader into the content.” In the past my typographic mantra has been “You need to learn to see.” I still believe that students of typography need to “learn to see” but the statement itself is abstract and difficult for students to grab ahold of. All of them can get ahold of what attracts their attention and invites them to come in for a visit.
Invite readers to come in for a visit.
While the students are still in the beginning stages of learning about type, I am hopeful that observing typography from this new vantage point will invite and encourage them to learn to clearly communicate the content as they are learning to see.