consumers willing to pay more for sustainable products nielsen

The level of potential willingness of consumers to pay more for the products of companies that are responsible for society and the environment is more than 80%. Source: The Sustainability Imperative, Nielsen Report 2015 44% 51% 70% 71% 76% North America Europe Middle East/Africa Latin America Asia-Pacific Percentage of Consumers Willing to Pay More for Sustainable Products Growth in … Consumers willing Across categories, consumers’ familiarity with an attribute strongly correlated with their willingness to pay more for it. Forty-two percent of North Americans were willing to spend more, a 7% increase from 2011. A 2015 global online survey by Nielsen reflected Brabeck-Letmathe’s comments, with research showing that 66 percent of the 30,000-plus respondents said … Sustainability is becoming a big trend in the packaged goods and fashion industry as environmental concerns are increasingly top of mind for consumers. THE SUSTAINABILITY IMPERATIVE - Rainforest Alliance More than two-thirds (69%) of environmentally-conscious buyers willingly pay a premium for recycled products, and more than half of these buyers are ready to change their shopping habits to reduce negative impact on the environment. Asia: willingness of consumers to pay more for sustainable luxury … COLORADO SPRINGS, Colo.; June 4, 2019 – More than half of consumers said they would pay more for sustainable products designed to be reused or recycled, according to results of a Click the menu icon to display the main navigation. 75% of millennials are willing to pay extra for sustainable products. As part of the trade off, consumers are willing to pay more for products that use sustainable processes. Consumers Willing to Pay Consumers

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